HumanizeICT
knowledge community
Project Overview
Client: M&S Holding Group
IT Services and IT Consulting
Role:
Lead Graphic Designer & Production Manager
Deliverables:
Comprehensive brand identity and visual style development covering a wide range of digital and educational assets. This included the design of website and social media visuals, campaign materials, podcast and article graphics, infographics, video editing and motion graphics, as well as the creation of games and interactive didactic activities aimed at enhancing educational engagement.
Objectives
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Define a cohesive visual identity that communicates approachability, collaboration, and expertise and reflects HumanizeICT’s mission as a knowledge community.
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Maintain visual consistency across digital channels (web, social, podcast).
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Enhance brand recognition and engagement within the tech and knowledge-sharing community.
Research & Insights
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Analyzed the target audience: tech professionals, educators, and community members seeking accessible ICT knowledge.
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Noted the category’s typical design—sterile or overly technical—and aimed to inject warmth, openness, and human connection.
Creative Process
Brand Discovery
Logo & Visual Identity
Application
Style Guide Production
Moodboards, tone, and defined brand values: “human,” “collaborative,” “insightful.”
Color palette, typography, iconography, avatars, medals.
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Social media templates (Instagram, YouTube, LinkedIn banners)
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Web graphics (banners, infographics, video, etc)
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Campaign visuals (promotional visuals, event logos)
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Podcast cover art and episode graphics
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Articles from subject-matter experts
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Games and interactive didactic activities aimed at enhancing educational engagement.
Comprehensive brand guide with usage rules, templates, and design tokens.
Challenges & Solutions
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Consistency Across Formats: with diverse formats and media, I created a modular design system with flexible assets and strict guidelines.
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Humanizing Tech Imagery: balanced imagery with real people photography, bespoke icons, and friendly typography to soften the tech-heavy theme.
Outcomes & Impact
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Notable increase in brand recognition: followers grew by 35%, and engagement rates increased by 22% within six months.
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Podcast downloads rose by 18% after deploying unified cover art and consistently branded visuals.
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Positive feedback from community: "Looks professional and approachable, love the consistent look across web and social channels!"
